But as any savvy marketer with access to their websites analytics knows, Google sends the overwhelming majority of search traffic.
Last year, I was at a loss to explain the discrepancy between my survey data and comScores data, but I chalked it up to how demographics might be weighted in comScores panel.Additionally, a world that has Google as the monopolistic player is very different from one where there are alternatives and a constant change in market share.For my survey, I received 379 responses (from the US only therefore, my results should accurately mirror reality.At least according to comScore, 2015 marks Googles market share at its lowest point in five years.Myth #2: Amazon (or Facebook) is Gaining on Google in Search.What I discovered was only somewhat surprising.Furthermore, when I compared DuckDuckGos recent announcement about crossing 30 million daily searches, and compared it to the growth numbers from Jumpshot, the figures were within 5 suggesting that even at the low end of the volume spectrum, Jumpshots got their accuracy dialed into reality.Net Promoter Score, where respondents are asked to rate a company or product on a scale of 1 to 10 on how likely they are to refer the company/product to a friend.Ask 1 percent, baidu 1 percent, in last years survey, Google led with 80 percent, followed by Yahoo at 8 percent and Bing at 6 percent.October 2015, comScore reported that Google dropped.9 percent, Bing rose.7 percent, and Yahoo jumped.7 percent.The roulette planet win search giant wrapped more Maps searches into its m web search interface, put videos more front-and-center in the web search results, and increased the percent of queries that showed Google Images in the web serps, too.Bing 7 percent, duckDuckGo 2 percent, aol 1 percent.For those interested, theres more on Jumpshots methodology here.Pick which metrics to show in the table: (drag and drop to change order).
Primary Search Engine, on the question of which search engine respondents considered to be their primary search engine, Google was the big winner, and here are the rankings of all the top search engines.
The only entity showing true growth is DuckDuckGo (which fits with the numbers theyve reported ).
The choice of search engine also seemed to be very dependent on age; 82 percent of users under 45 chose Google as their primary search engine, while only 66 percent of respondents over 45 did.
Those numbers were reversed in 2015, meaning Amazons gained 8 of product search share the last three years.
In October 2014, comScore reported that Google had.3 percent of the market, Bing (called Microsoft Sites) had.4 percent, and Yahoo had 10 percent.